Wenplus: investing, made legible.
A 2025 redesign of an investment advisor subscription product. End users compare three tiers (Base, Premium, Executive), pick one and get matched to an advisor without feeling lost. Operations get an admin dashboard to triage requests and assign advisors. Both surfaces designed as a single system.
Subscriptions are still hard.
Most subscription products give users a long pricing table and ask them to figure it out. The result is decision paralysis on the user side and a constant stream of upgrade or cancel requests on the operations side.
Wenplus needed to fix both ends of that conversation: the moment a person decides whether to trust the service, and the moment the team has to actually run it.
Two surfaces, one system.
The mobile app and the admin dashboard were designed as a single system rather than two products. Both share component primitives, both share the same language for what a tier means and what an advisor can do.
A change in one surface propagates to the other without translation. Engineering builds it once, the team reasons about it once.
Clarity before persuasion.
The mobile flow presents Base, Premium and Executive side by side with a feature-by-feature comparison rather than a marketing pitch. Subscription itself is a guided three-step flow: pick the tier, confirm the payment method, get matched to an advisor.
No dark patterns. No upsell modals. No friction at cancellation. The product earns the next month by being good, not by trapping the user.
An ops surface that does its job.
The admin board is the operations team's working surface, not a reporting tool. Incoming advisor requests appear in a triage queue. Assignment is a single drag from request to advisor.
Statistics live one tab away rather than dominating the home view, because the home view exists to get work done. Reporting lives where reporting belongs.
Trust on both ends.
After the redesign the mobile app reads as straightforward instead of salesy, and the admin board behaves like a tool the team would build for itself.
Both qualities matter. A financial advisor service only feels trustworthy if it acts trustworthy in every place a person touches it, including the places they never see.